Russell Faucette: Selling 300 homes a year in Salt Lake City

Russell Faucette, who bought the top-selling real estate team in Utah, discussed his brokerage model and key model, emphasizing lead generation and agent training. He highlighted "Agent Snapshot," a software he developed to track business metrics, including lead-to-close time and agent activity. Russell shared that lead generation requires at least 18 months to see full results. He seeks to retain experienced agents without compromising profitability by setting a net profit watermark and incentivizing leadership roles. Russell is attending a mastermind event to network and learn from top real estate teams.