Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you to marketing, why too many marketers have short tenures, what makes a great marketing team and more.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.
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Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership
Rohan Robertson And Darren Chat Content Versus Advertising
Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience
Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant
Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts
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Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities
Meredith Cranmer And Darren Discuss The Power Of Experience
Chris Arnold And Darren Talk About Ethical Marketing
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Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency
Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good
Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences
Audrey Dauvet And Darren Talk Intellectual Property and Innovation
Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media
Jane Evans And Darren Discuss Making Older Women Uninvisible
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