Meet Mickey Anderson, a marketing guru and the founder of 90 Day Campaigns, a top-notch marketing agency located in Ottawa, Ontario, Canada.
With her extensive experience in B2B marketing, Mickey has mastered the art of simplifying complex marketing strategies and making them accessible to all.
Mickey's expertise lies in customer-focused marketing and firmly believes that understanding and catering to the needs of your target audience is the key to success.
Join us on this episode of Beyond Clean With ACE as we dive into the world of customer-focused marketing with the one and only Mickey Anderson.
The key moments in this episode are:
00:00:00 - Understanding the Importance of Focusing on the Customer
00:03:03 - The Value of Long-Term Planning in Marketing
00:04:50 - The Power of Metaphors and Analogies in Marketing
00:06:42 - The Pitfall of Copying Others in Marketing
00:09:52 - Unexpected Cleaning Experiences
00:13:46 - The Importance of Protecting Assets and Creating an Amazing Experience
00:14:57 - The Importance of Understanding Why
00:17:14 - Knowing Your Target Audience and Their Expectations
00:18:59 - Helping Customers Discover Their Own Strengths
00:20:05 - The Importance of a Balanced Marketing Strategy
00:26:58 - The Importance of Growth
00:27:43 - Change of Plans for Vegas
00:29:49 - Engaging with Listeners
00:31:29 - Audience Input
00:32:29 - Reflecting on the Year
Connect with Mickey here: https://www.heymickeyanderson.com/
WEBSITES
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Unlock Your Potential: Embrace Change and Embrace Success with Mickey Anderson * BCWA S7:E25
FSPMA * Supporting Custodial Staff in School Districts with Doug Abbott
FSPMA * Professional Growth: The Benefits of Attending Conferences * Steven Miller
FSPMA: Engagement, Repetition, and Relationship Building Drive Results * Mike Seebeck
FSPMA * Adapting to Change in School Environments | Lori Musgrove 2023
The Impact of Care and Concern on Building a Thriving Workforce with Omar Miller * BCWA S7:E 24
Creating Lasting Relationships for Business Growth with Angel Shackleford * BCWA S7:E23
Unveiling the Human Element: The Future of the Cleaning Industry with Gerren Sprauve * BCWA S7:E22
Mastering Infection Control: Expert Insights from Dr. Greg Whitely * BCWA S7:E21
Work Life Harmony with Mickey Anderson * BCWA S7:E20
Rip Off & Duplicate * Mickey Anderson * BCWA S7:E19
Infection Prevention * Expert Level * BCWA S7:E18
Emails & Social * Monday Marketing with Mickey Anderson * BCWA S7:E17
AI Content Creation in 23’ with Mickey Anderson * BCWA S7:E16
Profit is NOT a Dirty Word to Entrepreneurs says Rocky Lalvani * BCWA S7:E15
From the Citadel, Wendy’s, a Hospital, SWAT, coach, and now an author; meet Terry Tucker BCWA S7:E14
Brocha Goetz on Children, Learning & Publishing with Family * BCWA S7:E13
Video emails Mickey Anderson says are the key for 2023 * BCWA S7:E12
Synthetic Flooring & Maintenance is the topic with Sean DeVore * BCWA S7:E11
2020 Sent Robert, his wife and three kids under 7 on the road * Beyond Clean with ACE S7:E10
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