Meet Mickey Anderson, a marketing guru and the founder of 90 Day Campaigns, a top-notch marketing agency located in Ottawa, Ontario, Canada.
With her extensive experience in B2B marketing, Mickey has mastered the art of simplifying complex marketing strategies and making them accessible to all.
Mickey's expertise lies in customer-focused marketing and firmly believes that understanding and catering to the needs of your target audience is the key to success.
Join us on this episode of Beyond Clean With ACE as we dive into the world of customer-focused marketing with the one and only Mickey Anderson.
The key moments in this episode are:
00:00:00 - Understanding the Importance of Focusing on the Customer
00:03:03 - The Value of Long-Term Planning in Marketing
00:04:50 - The Power of Metaphors and Analogies in Marketing
00:06:42 - The Pitfall of Copying Others in Marketing
00:09:52 - Unexpected Cleaning Experiences
00:13:46 - The Importance of Protecting Assets and Creating an Amazing Experience
00:14:57 - The Importance of Understanding Why
00:17:14 - Knowing Your Target Audience and Their Expectations
00:18:59 - Helping Customers Discover Their Own Strengths
00:20:05 - The Importance of a Balanced Marketing Strategy
00:26:58 - The Importance of Growth
00:27:43 - Change of Plans for Vegas
00:29:49 - Engaging with Listeners
00:31:29 - Audience Input
00:32:29 - Reflecting on the Year
Connect with Mickey here: https://www.heymickeyanderson.com/
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