This weel Kevin & Greg discuss how effective content addresses and solves client's problems. If your content marketing only addresses selling your marketing strategy is falling short. Revamp your content strategy by placing an emphasis on what problems you can solve or what problems you can help your customers solve.
Key Takeaways:
Content creators who try to sell with every social media post are the sign spinners of the Internet.
Listen to your customers and the questions they ask you. This is the best place to find relevant content to help.
Give away your knowledge as freely as possible
Social Media should be social.