There is a lot of confusing data about whether the number of people on free trials during stay-at-home orders is a good or bad thing for SVOD providers. I explain how I arrived at the conclusion that they are a good thing. You can read the piece that is the result of my thinking here: https://nscreenmedia.com/c-19-free-trials-will-boost-binge-and-bolt-and-paying-customers/
nScreenNoise – is the smart TV becoming a home billboard?
nScreenNoise – Viaplay bails on the US despite a clear opportunity
nScreenNoise - Was Netflix’s 6M Q2 2023 sub gain due to paid sharing?
nScreenNoise – Universal Streaming Guide Younify’s killer advantage
nScreenNoise – Targeting TV viewers outside of the home
nScreenNoise – Eluvio CEO interview: extending the fan relationship
nScreenNoise – Interview with Jeff Shultz, CSO, CBDO, Paramount Streaming
nScreenNoise – How content discovery uses AI, boosts FASTs, shapes streaming’s future
nScreenNoise – Can Internet TV loyalty programs cut churn and boost CLV?
nScreenNoise - The opportunity for enthusiast programming
nScreenNoise – the long goodbye for Discovery+
nScreenNoise - Disney’s Hulu/Disney+ Duo App creates a monster
nScreenNoise – 3 reasons why CTV ad spend will grow 21% in 2023
nScreenNoise – YouTube moves to the center of the TV experience
nScreenNoise - Brightcove makes FAST launches and data insights easy
nScreenNoise - Max solution for “era of peak confusion?”
nScreenMedia – Has SVOD peaked in the US?
Password sharing curbs to cost Netflix 80M subs?
How users and smart TV OEMs can differentiate TV OSs
nScreenNoise - Vizio vs. Roku: Comparing platform businesses in 2022
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