In this episode, we talk about great brand collaborations and why they’ve worked. What to consider for your audience and why it may be a good idea to think to vet who you’re partnering with.
For our 5 minutes, we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being absorbed by larger media houses and now Condé Nast, one of the largest and oldest announcing that it will make many of its titles global seeing restructures and layoffs. What is next for the business of glossies?
Enjoy a Coke with Smeg This Year - This Year - Celebrate “Unity” https://www.smeg.com/us/special-products/coca-cola
Diet Coke teams up with Nails Inc to launch collection https://www.marketingweek.com/diet-coke-teams-up-with-nails-inc-to-launch-collection/
Saweetie Says Her New Partnership With McDonald's Was A 'Match Made In Heaven' https://www.forbes.com/sites/raquelharris/2021/08/12/saweetie-says-her-new-partnership-with-mcdonalds-was-a-match-made-in-heaven/?sh=3fcf72863eec
Justin Bieber's second Crocs collab drops today—here’s what you need to know https://eu.usatoday.com/story/tech/reviewedcom/2021/03/15/justin-bieber-crocs-second-collaboration-where-and-how-buy/4698373001/
Adidas Originals x TFL are releasing 10 new shoes inspired by the London Underground https://www.standard.co.uk/insider/fashion/adidas-originals-x-tfl-trainers-london-underground-sneakers-a4002916.html
H&M's best designer collaborations https://www.harpersbazaar.com/uk/fashion/fashion-news/news/g23095/hms-best-designer-collaborations/
Diageo to acquire Aviation Gin and Davos Brands https://www.diageo.com/en/news-and-media/press-releases/diageo-to-acquire-aviation-gin-and-davos-brands/
Primark Cares, featuring Disney https://www.primark.com/en-us/primark-cares-featuring-disney
Netflix lands golden ticket by buying Roald Dahl estate https://www.bbc.co.uk/news/entertainment-arts-58648566
Disney buys Star Wars maker Lucasfilm from George Lucas https://www.bbc.co.uk/news/business-20146942
Ten years of the Times digital paywall: How Murdoch's 'big gamble' paid off https://www.pressgazette.co.uk/ten-years-of-the-times-digital-paywall-how-murdochs-big-gamble-paid-off/
Times and Sunday Times readership falls after paywall https://www.bbc.co.uk/news/uk-11671984
Hearst acquires rights to Elle and Red magazines from Legardere https://www.thedrum.com/news/2011/03/29/hearst-acquires-rights-elle-and-red-magazines-legardere
Condé Nast Global Merger Puts Jobs at Risk https://www.businessoffashion.com/news/media/conde-nast-global-merger-puts-jobs-at-risk
Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines https://voices.media/former-empire-editor-chief-terri-white-left-best-job-magazines/
Allbright: Anna Jones in conversation with Vanessa Kingori of British Vogue https://www.instagram.com/tv/CCEIFcLnW3u/
Women's Health Live Virtual https://www.hearst.co.uk/case-studies/womens-health-live-virtual
Hearst UK launches new Women’s Health Live Festival https://www.fipp.com/news/hearst-uk-launches-whlf/
Stylist Live https://www.stylist.co.uk/stylistlive
Black Ballad Seedrs crowdfunding page https://www.seedrs.com/black-ballad
Daily Telegraph plans to link journalists' pay with article popularity https://www.theguardian.com/media/2021/mar/15/daily-telegraph-plans-link-journalists-pay-article-popularity
Wessenden MediaFutures stats https://whatsnewinpublishing.com/magazines-still-have-a-future-but-its-very-different-from-their-past/
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Over Online Networking and Why We're Wired to Love What We Create
I Communicate in GIFs Now and Media Training with Genelle Aldred
Don't Self Deprecate and How to Have Better Meetings
Unexpected Channels and Africa's Tech Story with Maria Adediran
Jargon and Everyone Wants a.....
More Than a Hashtag and 'Competitive' is Not a Salary Bracket
Loneliness in PR and Feast & Famine of Freelance
Marketing to Parents and Making Motherhood More Real with Clemmie Telford
Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman
Going Viral and Getting PR in the PR Industry with Arvind Hickman
Reels vs Tiktok and Creative Control
What They Didn't Tell Me and Fashion PR post-COVID with Stephan Rabimov
I Have a Ring Light and Love It and How to Make Your Slides Beautiful
Dealing with Rejection and Developing a Comms Career with Adam Driver
Perfectionism and Whitewashing in the PR Industry
The State of LinkedIn and Creating Community with UK Black Comms Network
Being Kind and the NextDoor App
Super Bowl Ads and Online Abuse and Trolling in Sport
It's a Sin and Rethinking Ambition
Diverse Stock Images and Email Newsletters
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