Kevin Reilly, Vice President of Platinum Guild International, explains how having platinum in your merchandising mix can help you create customer satisfaction. He illustrates several benefits of presenting the metal to consumers and language that you can use in store to explain these benefits to your customers.
President of The Plumb Club, Michael Lerche Talks About The Industry Future
Maximizing The Experience
The Digital Transformation
Understanding The Benefits of Extruded Tubing and Machine Setting
Content Is King
Diamond Recycling - Your Guide to Repurposing Loose Diamonds
Pearl Care & Maintenance
Beyond Birthstones - Telling Stories with Gems
5 Tips to Modern Marketing
Lab Grown Gems & Diamonds - Become Fearless in The Age of Progression and Change
Diamond Trends in Today's World
Focus On A New Clean: Tips to Clean, Engage and Grow Revenue
Responsible Practices As A Company Strategy
10 Tips To Strengthen Your Social Media
Clicks & Mortar - Staying Relevant In Today's Marketplace
Public Relations Ground Rules - Growing Your Business Using PR
Advertising Myth-Busters - Expectancy vs. Reality
Continuous Content Can Create Customers
Reinvigorating Retail - Visual Merchandising Tips that Stimulate Sales
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