023 - Only Sell What You Believe In

Selling is critical to the growth of any business. 

Selling has to be ethical, as only ethical and fair behavior will give you the conviction, the confidence and the care for the client and customer that is required for you to be an all-in salesperson.

You can only be a super-salesperson, if you believe in what you are selling.

Listen to my stories of selling with belief and what happened when I lost belief in my product.

Story 1: I was a rookie investment banking entrepreneur when belief  helped me sign up the owners of a construction company to hire me as their investment banker and sell their business.  They had been unsuccessful finding a strategic buyer, given the many issues the business had.  I developed strong belief that a management buy-in could succeed.  It was a long shot, but it eventually worked and the deal was a success.  Nevertheless, my experience of how hard the deal was to pull off prevented  to pitch that kind of deal in later similar circumstances.

Story 2: This is about losing my belief in my product and how I could not sell it any more.  Fortunately my associates still believed for a whole and helped my company, but I eventually decided to pull out of the business and sell the company to younger entrepreneurs who still had the belief in the market. 

Click on the link to listen to my story. 

Question of the Day: How important is belief in sales?