#KatieTalks with story teller and content maestro Neil Glaser.

2019-09-17

On this episode of #KatieTalks is story teller and content maestro Neil Glaser. We are living in an era when business is firmly changing its approach to creating content. We are embracing a move away from enormous reports that senior leaders don't have time to read and embracing shorter, bite sized snackable, easy to consume. In this new more client centric world I couldn't think of a better person to interview than Deloitte's Head of Editorial, industry speaker and former serial co-collaborator Ne...

On this episode of #KatieTalks is story teller and content maestro Neil Glaser.

We are living in an era when business is firmly changing its approach to creating content. We are embracing a move away from enormous reports that senior leaders don't have time to read and embracing shorter, bite sized snackable, easy to consume. In this new more client centric world I couldn't think of a better person to interview than Deloitte's Head of Editorial, industry speaker and former serial co-collaborator Neil Glaser.

Neil shares his top five tips for creating compelling content that will help you to improve your own writing, in whatever form that takes. He also shares some interesting statistics including the fact that poor business writing costs around $400 billion dollar per annum.

My favourite tip (a difficult choice) was to make every word count, Neil tells us that writers often have compulsion towards very lengthy content. This was superbly illustrated by our narrator who tells of a bet that Ernest Hemmingway's friends placed as to who could write a cutting story in only 6 words:

For sale, baby shoes, never worn.

You won’t be surprised to hear that Mr Hemmingway won.

Disclaimer, this podcast is a personal project, not associated with my professional role.

You can contact me at Katie@bennett-stenton.com or @Katiebmarketing on twitter

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