One thing is for certain, this year's NFL season and the Super Bowl was unlike any year before. Love her or hate her, Taylor Swift illustrated how her influence could breathe new life into an organization that has been under a lot of heat in recent years.
But how does that relate to Student Housing? It doesn't... but we did find a way to tie the discussion into the use of NIL and micro-influencers to promote a PBSH community.
In this episode, Wes and Gretta provide their take-a-ways from the Super Bowl, the half-time show, and the impact of the Swift/Kelce romance. As they tie it all to NIL, they include a recent ShopTalk conversation on NIL and micro-influencers with Alex Abernathy of Asset Living, Matt Pavlick with Gro Marketing, and Sam Winn with Agency FIFTY3.
We're not sure you'll learn anything from this episode but we hope you'll join in the drinking game we created!
This episode is sponsored by Opiniion. Check them out at www.Opiniion.com/SHI
Resources mentioned:
Questions & Comments, email us at contact@StudentHousingInsight.com
SHI 0503 - COVID-19's Impact on Student Housing
SHI 0503 - Interface Conference Preview with Rich Kelley
SHI 0502 - 2 Approaches to Student Housing w/ Eddie Moreno & Brad Hastings
SHI 0501 - From Site Level to Supply Side
SHI 0500 - What's on Deck for 2020
Behind The Biz with SimpleBills
SHI 0418 - The Power of Storytelling
SHI 0418 - It's a Real Animal House
SHI 0417 - Bridges or Fences?
SHI 0416 - Rearview Mirrors & Windshields
0415 - Mindset over Market (Willie Butler)
SHI 0414 - Managing a Growing Student Housing Portfolio in 2019
SHI 0413 - Mental Health & Campus Resources
SHI 0412 - NMHC Conf Preview
SHI 0411 - SHI News and LeaseCon 2019
SHI 0410 - Student Housing & Short Term Rental Market
Behind the Biz with uForis
SHI 0409 - The TRUE Cost of the Resident Experience
SHI 0408 - Finish Strong
SHI 0407 - Summer Marketing
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