One thing is for certain, this year's NFL season and the Super Bowl was unlike any year before. Love her or hate her, Taylor Swift illustrated how her influence could breathe new life into an organization that has been under a lot of heat in recent years.
But how does that relate to Student Housing? It doesn't... but we did find a way to tie the discussion into the use of NIL and micro-influencers to promote a PBSH community.
In this episode, Wes and Gretta provide their take-a-ways from the Super Bowl, the half-time show, and the impact of the Swift/Kelce romance. As they tie it all to NIL, they include a recent ShopTalk conversation on NIL and micro-influencers with Alex Abernathy of Asset Living, Matt Pavlick with Gro Marketing, and Sam Winn with Agency FIFTY3.
We're not sure you'll learn anything from this episode but we hope you'll join in the drinking game we created!
This episode is sponsored by Opiniion. Check them out at www.Opiniion.com/SHI
Resources mentioned:
Questions & Comments, email us at contact@StudentHousingInsight.com
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SHI 0405 - Ancillary Services w/Andrew Smith
SHI 0404 - Beyond Our Borders
SHI Special Announcement Episode - Introducing the SHI Community
SHI 0403 - How to Create Harmony at the Site Level
Behind the Biz with LEAP
SHI 0402 How to Market & What to Focus on During Spring Break
SHI 0401 Interface Conference Preview with Rich Kelley
SHI 3013 - Infinity War - The Incentive Battle
Motivating & Marketing to Today's Students (and how to apply it to Instagram)
SHI 3012 - PROMO GEAR, The Age of Extra; w/Amanda Banken
From the Summit Ep.1 LEGACY over Promotion w/ Jacki Pingel
SHI Podcast - LeaseCon 2018 Recap
Fall 2018 Conference Preview Pt 3 - NMHC
Fall 2018 Conference Preview Pt 2 - SHB LeaseCon
Fall 2018 Conference Preview Pt 1 - SHI Regional Summit
SHI 3011 - Social Media & The Successful Crusade featuring Michael Newton
SHI 3010: Rising Construction Cost w/ Giny Knudsen
SHI 3009 - Pt 3, Market Data & The Crystal Ball
SHI 3008 - Pt 2, Market Data & The Crystal Ball
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