One thing is for certain, this year's NFL season and the Super Bowl was unlike any year before. Love her or hate her, Taylor Swift illustrated how her influence could breathe new life into an organization that has been under a lot of heat in recent years.
But how does that relate to Student Housing? It doesn't... but we did find a way to tie the discussion into the use of NIL and micro-influencers to promote a PBSH community.
In this episode, Wes and Gretta provide their take-a-ways from the Super Bowl, the half-time show, and the impact of the Swift/Kelce romance. As they tie it all to NIL, they include a recent ShopTalk conversation on NIL and micro-influencers with Alex Abernathy of Asset Living, Matt Pavlick with Gro Marketing, and Sam Winn with Agency FIFTY3.
We're not sure you'll learn anything from this episode but we hope you'll join in the drinking game we created!
This episode is sponsored by Opiniion. Check them out at www.Opiniion.com/SHI
Resources mentioned:
Questions & Comments, email us at contact@StudentHousingInsight.com
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SHI 3006 - 2018 Summer Turn Episode with Lincoln Ogata
SHI Behind the Biz - Appalachian University Systems
SHI 3005 - ACUHO-I with Dr. Alvin Sturdivant
SHI 3004 - Transportation & Students Part 2 (Interview w/ Doug Martin of Transpar)
SHI 3003 - Transportation & Students Part 1
SHI 3002-Amazing SEO, Untangling the Web
SHI Behind The Biz - Helping Students Build Their Credit Score!
SHI 3001-From Site Level to the C-Suite!
SHI 2012: Mental Health & College Students
SHI 2011: Rich Kelley, Interface Conference, & something we are doing with Snapchat
SHI 2010: An Interview with Dan Oltersdorf
SHI 2009: Thoughts on the Campus Connex Conference
SHI 2008: Taylor Gunn from Axiometrics
SHI 2007: Behind The Biz - Carter Young, Inc.
SHI 2006: University Affiliations and Partnerships - Dr. Anne Stark
SHI 2005: Let's talk about Pets! - John Bradford
SHI2004 Pt 2.2 Culture & Leadership - You have to be Intentional!
SHI2004 Pt 2.1 Culture & Leadership - The origin story of Cardinal Group
SHI2004: Pt. 1 Culture & Leadership - The Cardinal Story
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