[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal.
Before the pandemic, people conceived of beauty experiences in four main ways: convenience, skills, pampering and an indulgent experience, and finally, a sense of connection and community, visiting the same beautician every single time and being able to talk about personal and beauty-related issues. Will that remain true for years to come? That's what companies like Foresight Factory are in the business of predicting.
Featuring CEO and co-owner of Foresight Factory, Meabh Quoirin, this week's episode discusses consumer trends and insights that are changing the hair & beauty industry's foreseeable future.
Links:
Visit Foresight Factory's website: https://www.foresightfactory.co
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
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Read the transcript, or click here to learn more about Phorest Salon Software.
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Louis Grenier on the Art of Effective Marketing Focus
Graham Kent on Giving Back to the Community & Raising Money With Hair Shows
Alex Quinn & Aoife Kelly-Cooney on Their Experiences Working in a Salon for a Day
March Monthly Round-up
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Salon Marketing: Phorest Subscriber Mail & April Promo Ideas
Salon Marketing: Boosting Your Instagram’s Engagement Rate & Phorest’s New Ebook
Alex Quinn on the Latest Non-client Industry Event: The Salon Management Sessions
February Monthly Round-up
Michelle Bolger on the Ins & Outs of Online Defamation
Valerie Delforge on Managing Employees Dating in the Workplace
Barry Quinn on Tips for Building a Successful Loyalty Program
January Monthly Round-up
Helen Devenney on How Salon Meetings Impact Staff Motivation
Salon Marketing: The Importance of Monitoring Your Online Reputation
Andy Bounds on Communication and Caring for the “Afters” (Live From the Summit)
Luke Fitzgerald on Tips for Getting Your Salon’s Website Ranking Higher in Google
Alex Quinn on the Salon Owners Summit 2017, This Year’s Most Anticipated Events
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