[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal.
Before the pandemic, people conceived of beauty experiences in four main ways: convenience, skills, pampering and an indulgent experience, and finally, a sense of connection and community, visiting the same beautician every single time and being able to talk about personal and beauty-related issues. Will that remain true for years to come? That's what companies like Foresight Factory are in the business of predicting.
Featuring CEO and co-owner of Foresight Factory, Meabh Quoirin, this week's episode discusses consumer trends and insights that are changing the hair & beauty industry's foreseeable future.
Links:
Visit Foresight Factory's website: https://www.foresightfactory.co
Access the Back In Business, With Phorest information page at www.phorest.com/c19
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This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
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Read the transcript, or click here to learn more about Phorest Salon Software.
Valerie Delforge on the Ins & Outs of Writing a Salon/Spa Procedure Manual
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Salon Marketing Mistakes & Black Friday Campaign Ideas
Discussing the Attitude of Gratitude Loyalty Scheme & the Art of Writing Press Releases
Discussing Salon Employee Theft, Snapchat & Different Marketing Ideas
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