#913 - Creating Content for People With Short Attention Spans

Almost ten years ago, I had a conversation with Juett.  We discussed the fact that people just don’t have the same attention span they used to. You need to get to the point quickly if you want to hold their attention. Surprisingly, our tips on how to keep visitors with short attention spans interested and engaged is as relevant today as it was almost a decade ago.

Listen now to learn how to implement writing techniques like lists and engaging headings to capture your audience at a glance and get them to continue reading. And how to make your content visually appealing to bring readers in.

Highlights

• Create content at a glance. Use visual cues to grab your readers and keep them hooked.
• The title may be all you have to catch someone’s attention so make it count.
• People like lists. They hope you can solve all their issues in just five easy steps.
• Guide the reader with headers and subheads.