"Whether you know it or not, you are a media company." This was a presentation that I gave to a group of "Free Agents" in Washington DC area. The group included soloprenuers, small and medium-size businesses and organizations. I spoke about how to take these platforms and tools to create content for your specific market.
Here is a summary of what I spoke about.
3:41 - You have to take care of these three main questions in the very beginning - Target market, Resources, Unique
5:40 - The three things you should know after answering the questions
5:44 - Creating a concept for your target market
6:57 - There are six steps process in creating your media company
7:50 - You need to understand your marketing plan and what will you put on it
9:41 - The biggest thing that you want to remember is that all traffic doesn't result in customers... It's an inverted pyramid
10:26 - Ask yourself, What is your goal
11:19 - Know your target market- front back side to side up and down all around, make sure what you do is valuable to them.
12:19 - If you build a website, build it for mobile first before thinking about the desktop because people use mobile devices at such a high level
13:00 - Gathering your digital marketing tools
14:03 - Valuable questions with answers about the different digital marketing tools available today.
14:28 - The power of Social Media aka "traditional marketing and advertising is for people with money but no brains, social media marketing is for people with brains but don't have money"
42:12 - The use of Email Marketing
43:34 - How SEO helps your website to show up in Google searches, how to maximize web tools and leverage blogging
59:57 - Every domain is not equal - if you just purchase your domain yesterday, you're not going to have the same reputation as CNN.com or ESPN.com
1:00:03 - Q&A Valuable questions, thoughts, and discussion following the presentation
Blog Post: What Does Netflix Have in Common with Blogging & SEO?
IAM1930 - Gemologist Encourages Women to Invest in their Own Jewellery
IAM1929 - Founder Creates Mentorship Program Helping Women Entrepreneurs
IAM1928 - Coach Empowers Women Who Runs Businesses and Changes the World
IAM1927 - Coach Works on Women About the Realm of Self-Mastery and Self-Actualization
IAM1926 - Coach Empowers Women to Master the Principles of Manifestation
CC111: The Power of Putting Customers First [SPONSORED POST]
IAM1925 - Life Coach Helps Women Tap Their Inner Wisdom and Live Their Purpose
IAM1924 - Salon Owner Offers Full-Service to Multi-Cultural Clients
IAM1923 - Content Creator Helps Businesses on Developing Personal Brand in the Virtual Practice
IAM1922 - Relationship Coach, Published Author and International Speaker Supports Married Couples in Building Happy and Healthy Marriages
IAM1921 - Founder and CEO Disrupting Traditional and Predatory Lending Terms
IAM1920 - Keynote Speaker Helps Organizations Navigate Through Disruption
IAM1919 - Co-founder Disrupts the Outsourcing Space
IAM1918 - Ecosystem Builder Helps Improve Company Culture Through Creative Innovations
IAM1917 - Keynote Speaker Provides Ideas and Materials to Help Spark Creativity and Innovation
IAM1916 - Co-Founder Enables Innovation of Parking Facilities
IAM1915 - Yoga instructor, Podcaster and Cannabis Consultant Provide Holistic Healing and Coaching
IAM1914 - Consultant Teaches the Business Side of Cannabis
IAM1913 - CEO Helps Companies Enter the Medical Cannabis Market
IAM1912 - Co-founder and Thought-Leader Makes Innovation Happen Through Software
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money