"Whether you know it or not, you are a media company." This was a presentation that I gave to a group of "Free Agents" in Washington DC area. The group included soloprenuers, small and medium-size businesses and organizations. I spoke about how to take these platforms and tools to create content for your specific market.
Here is a summary of what I spoke about.
3:41 - You have to take care of these three main questions in the very beginning - Target market, Resources, Unique
5:40 - The three things you should know after answering the questions
5:44 - Creating a concept for your target market
6:57 - There are six steps process in creating your media company
7:50 - You need to understand your marketing plan and what will you put on it
9:41 - The biggest thing that you want to remember is that all traffic doesn't result in customers... It's an inverted pyramid
10:26 - Ask yourself, What is your goal
11:19 - Know your target market- front back side to side up and down all around, make sure what you do is valuable to them.
12:19 - If you build a website, build it for mobile first before thinking about the desktop because people use mobile devices at such a high level
13:00 - Gathering your digital marketing tools
14:03 - Valuable questions with answers about the different digital marketing tools available today.
14:28 - The power of Social Media aka "traditional marketing and advertising is for people with money but no brains, social media marketing is for people with brains but don't have money"
42:12 - The use of Email Marketing
43:34 - How SEO helps your website to show up in Google searches, how to maximize web tools and leverage blogging
59:57 - Every domain is not equal - if you just purchase your domain yesterday, you're not going to have the same reputation as CNN.com or ESPN.com
1:00:03 - Q&A Valuable questions, thoughts, and discussion following the presentation
Blog Post: What Does Netflix Have in Common with Blogging & SEO?
IAM1990 -IAM1990 - Author Inspires and Transforms Professionals for Higher Achievement
IAM1989 - Co-Founder and Former Athlete Helps Her Clients Reach Fitness Goals
IAM1988 - Lawyer Turned Entrepreneur Helps Businesses File Their Business
IAM1987 - CEO Shares Insights on Building Relationships in the Charter Flight Industry
IAM1986 - Content Marketer Unveils the Psychology Behind Effective Content
IAM1985 - CEO Unleashes the Power of Integration in Business
IAM1984 - CEO Builds a Community through Ethical Tourism
IAM1983 - Founder Creates Leadership Development Through Engage Mentoring
IAM1982 - How this Couple Grew Their Dental Practice Organically
IAM1981 - Entrepreneur Develops an Active Solution for Deskbound Employees
IAM1980 - CEO & Founder Shares about the Power of AI in Business and Marketing
IAM1979 - HR Strategist Shares on How to Terminate with Dignity
IAM1978 - CEO Helps Bridge the Gap Between Tech Talent and Opportunities
IAM1977 - CEO Revolutionizing Real Estate with Solar Energy
IAM1976 - Executive Director Inspires Change Through History
IAM1975 - Lawyer, Entrepreneur & Author Helps Clients with Consumer & Business Debt
IAM1974 - How This CEO & Media Consultant Helps Contribute to the Media by Pushing an Effective Health & Wellness Agenda
IAM1973 - Founder Highlights The Importance of Building a Successful Business Culture
IAM1972 - Coach Shares the Secrets to Scaling Your Business
IAM1971 - CEO Builds Men’s Confidence Through Skincare
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money