On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot makes clear it's an integral part of media companies' ability to address, convert and retain audiences.
The Economist has just launched its largest brand campaign since the early 2000s, so Arnot tells us about how the news-focused magazine is seeking to attract younger readers, why she believes long-term brand building is vital in today’s news ecosystem, and the future plans for marketing The Economist.
In the news roundup the Media Voices team discuss the news that a group of 32 European media organizations, including notable names like publishing giant Axel Springer and media heavyweight Schibsted, have jointly filed a Є2.1bn ($2.3 billion) antitrust lawsuit against Alphabet-owned Google. We ask why no adults ever get round the table to discuss a realistic approach to solving these issues before they arise - and whether it will all matter in a few years given the rapid rise of Amazon's ad capabilities.
Jack Marshall, Co-Founder of Toolkits, on what’s next for subscriptions
The Juggernaut Founder & CEO Snigdha Sur on bringing a business-first mindset to her startup
Lessons from award-winning podcasts: Nature’s Benjamin Thompson
Lessons from award-winning podcasts: The Art Newspaper’s Ben Luke
Lessons from award-winning podcasts: DC Thomson’s Christopher Phin
Lessons from award-winning podcasts: The Week’s Holden Frith
President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape
Lessons from award-winning podcasts: The Atlantic’s Vann Newkirk
The Hustle Senior Editor Zachary Crockett on creating a Sunday reading experience via email
Lessons from award-winning podcasts: Immediate Media’s Ben Youatt
Headlines Network Founder Hannah Storm on improving the mental health of people working in the media
Conversations: Next steps for email - monetising inventory and protecting data privacy
Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis
Mansueto Ventures CEO Stephanie Mehta on leading a modern media business
6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
Awallprintss Founder Abbianca Makoni on covering international communities for Gen Z
Founding Editor at The Fix Jakub Parusinski on cracking the media management puzzle
Editor and Founder of Paranting Magazine Sophia Waterfield on creating a new type of lifestyle magazine
The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
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