On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot makes clear it's an integral part of media companies' ability to address, convert and retain audiences.
The Economist has just launched its largest brand campaign since the early 2000s, so Arnot tells us about how the news-focused magazine is seeking to attract younger readers, why she believes long-term brand building is vital in today’s news ecosystem, and the future plans for marketing The Economist.
In the news roundup the Media Voices team discuss the news that a group of 32 European media organizations, including notable names like publishing giant Axel Springer and media heavyweight Schibsted, have jointly filed a Є2.1bn ($2.3 billion) antitrust lawsuit against Alphabet-owned Google. We ask why no adults ever get round the table to discuss a realistic approach to solving these issues before they arise - and whether it will all matter in a few years given the rapid rise of Amazon's ad capabilities.
The start-ups saving local news in the U.S.
The Big Issue UK Editor Paul McNamee on making every aspect of the magazine necessary
Special: Highlights from Media Moments 2021
Executive Editor of Noema magazine Kathleen Miles on publishing in an intellectual niche
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
The Independent US Senior Vice President Blair Tapper on shaping the publication overseas
The Great Privacy Reset: Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
Global Director of Internews’ Earth Journalism Network James Fahn on why everyone should be a climate change journalist
CMQ Media Founder & Analyst David Adeleke on the media scene in Nigeria and beyond
The Players‘ Tribune executive editor Sean Conboy on tackling mental health in sports reporting‘
Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic
The New Republic‘s Literary Editor Laura Marsh on storytelling through print and podcasts
The Information Reporter Kaya Yurieff on covering the sprawling creator economy
Founder of The Manchester Mill Joshi Herrmann on why local news must rediscover its pride
Social Spider MD David Floyd on finding a better way to fund local news
Conversations: How robot journalism is powering the modern newsroom
Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines
Editor and publisher of Freelancer Sophie Cross on the joys of launching an indie mag
Future Chief Audience & eCom Officer Aaron Asadi on driving affiliate revenue
Journalism.co.uk Editor Marcela Kunova on nurturing innovation in newsrooms
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