Disney – HP – Visa and Global Marketing - Show #72

2022-02-23

Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa. In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple. With this understanding they can focus on making the future brighter than the past. We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation. And he gives fantastic examples about Visa welcoming visi...

Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.

In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.

With this understanding they can focus on making the future brighter than the past.

We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation.

And he gives fantastic examples about Visa welcoming visitors, Ray-ban Sunglasses building sales through affiliation, and Alibaba recognizing the importance of red envelopes.

Relevant articles about Chris:

https://www.digitaltrends.com/wearables/visa-payment-ring-rio-2016/

https://www.adweek.com/performance-marketing/why-visa-is-betting-on-the-internet-of-things-for-digital-payments/

https://www.cnbc.com/2017/03/13/visa-pay-with-sunglasses.html

https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2020/06/Chris-Curtin.aspx

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Chris - https://www.linkedin.com/in/christophercurtin/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

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