Steve Nilsen, more commonly known as Stix, is a legendary brand marketer, having worked with brands such as PBR, Red Bull, and now he serves as the VP of Cult Indoctrination at Liquid Death Mountain Water. If you're not familiar with Liquid Death, they've taken water to a whole new level with an insanely creative approach to their brand. In May of 2023, Stix joined the SAM team at Timberline, Mt. Hood, Ore., at Cutter's Camp, to share his insight into building powerful brand culture in the park and on the mountain. WARNING: this podcast contains a few swears.
What Defines Summer Success?
Summit Series: Reinventing Resilience, Part 2
Summit Series: Reinventing Resilience, Part 1
Where Are We With “Sustainability?”
Summit Series: Values Driven Leadership
Fire on the Mountain Part 3: A Learning Season
Summit Series: Community Relations
New Small-Scale Resort Group Carves Out Own Niche
Career Choices, Choices, Choices
Solving the Climate Crisis
Selling Summer from SAM’s Summer Ops Camp
The SAM Huddle: Reflections and Projections
The SAM Huddle: Gut Check
Fire on the Mountain Part 2
Fire on the Mountain Part 1
The SAM Huddle: Small is the New Big
The SAM Huddle: Marketing in Unfamiliar Terrain
The SAM Huddle: Dust Off the Covid Playbook
SAM's 11 Under 30: West
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