Steve Nilsen, more commonly known as Stix, is a legendary brand marketer, having worked with brands such as PBR, Red Bull, and now he serves as the VP of Cult Indoctrination at Liquid Death Mountain Water. If you're not familiar with Liquid Death, they've taken water to a whole new level with an insanely creative approach to their brand. In May of 2023, Stix joined the SAM team at Timberline, Mt. Hood, Ore., at Cutter's Camp, to share his insight into building powerful brand culture in the park and on the mountain. WARNING: this podcast contains a few swears.
SAM's 11 Under 30: East
The SAM Huddle: The Staffing and Affordable Housing Crisis
The SAM Huddle: Moving Mountain Operations Forward
The API Huddle: Hiring & Staffing
The SAM Huddle: Post-Pandemic Planning
The SAM Huddle: The Tech Transition
The SAM Huddle: Selling Season
New Year, New Huddle
The SAM Huddle: Reality Check Pt. 2
Special Episode: The State of Marketing
The SAM Huddle: Reality Check Pt. 1
The SAM Huddle: Small Areas
The SAM Huddle: Snowsports School & Rentals
Summit Series: Industry Sustainability
The API Huddle: The Good, The Bad, and What We've Learned
The SAM Huddle: Lessons from Down Under
The SAM Huddle: Buckle Up Pt. 2
The SAM Huddle: Buckle Up Part 1
The API Huddle: Business Resilience
The SAM Huddle: Can't Touch This
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