Steve Nilsen, more commonly known as Stix, is a legendary brand marketer, having worked with brands such as PBR, Red Bull, and now he serves as the VP of Cult Indoctrination at Liquid Death Mountain Water. If you're not familiar with Liquid Death, they've taken water to a whole new level with an insanely creative approach to their brand. In May of 2023, Stix joined the SAM team at Timberline, Mt. Hood, Ore., at Cutter's Camp, to share his insight into building powerful brand culture in the park and on the mountain. WARNING: this podcast contains a few swears.
Ep 21: The SAM Huddle: Operator Roundtable
Summit Series Ep20: Management Skills
Summit Series Ep19: Guest Experience
Ep18: Sharing Winter
Summit Series Ep17: The Future
Summit Series Ep16: Risk Management
Ep. 15 My First Mountain
Summit Series Ep14: Sustainability
Ep13: #MyFirstMountain w/ Hiram Towle
Summit Series Ep12: Growth
Ep11: #MyFirstMountain
Summit Series Ep10: Communication Skills
Ep9 Past and Future: #MyFirstMountain & the Summit Series
Ep8 Northeast Winter Weather Summit
November Issue & New England Summit Trade Show
Summit Series Ep6: John Rice, Jody Churich and Blaise Carrig | Mentee Q&A
Summit Series Ep5: Kris Blomback and John Rice | Risk Management
Summit Series Ep4: Kris Blomback and Jody Churich | Capital Planning and Project Management
Summit Series Ep3: Barb Green and Bill Jensen | Finance and Revenue
Summit Series Ep2: Blaise Carrig and John Rice | Problem Solving
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