Today we've got another Lazy Launch episode in store for you. Remember, I use the term “lazy launch” in a positive way here! Lazy launches are launches that you put together without the stress, overwhelm and months of unnecessary preparation leading up beforehand.
You can check out our most recent Lazy Launch episode about launching a successful membership right here.
There are a lot of different ways you can make a lazy launch work for you, and today’s guest is no exception! We're chatting all about how a photographer added passive income with digital products.
I’m joined by Rachel Greiman, a copywriter and a documentary family photographer in Philadelphia, Pennsylvania. She owns Green Chair Stories, a company committed to writing words and taking photographs that look and sound like real people.
Rachel worked as a writer and photographer for nonprofits for over 10 years, but somewhere in there she started doing family photography on the side, which eventually became her full-time business. She also began copywriting for other photographers, which became her primary focus.
She entered the digital product space when she realized that she only had two options for her target customers – either providing full copywriting services for them, or nothing. Rachel decided that she wanted to find a way, through digital products, to help her customers that couldn’t afford her services but still needed help with their copywriting. That’s how her digital product ideas were born.
On today’s episode of the podcast, Rachel is going to walk us through her digital product launch experiences. And you're going to want to grab that pen and paper or at least take lots of mental notes, because this is definitely going to get your creative juices flowing for sure!
To read this as a blog post and for complete show notes, please go to edenfried.com/067
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[036] How to Make Thousands of Dollars Selling a Product that Doesn't Exist Yet (pre-selling) with Kristi Monte
[035] How to Bring Your Biz Back to Life After a Long Break with Krista Dickson
[034] How Changing Your Product Over Time Can Help Your Business Flourish with Camille & Liz
[033] How to Write & Self Publish an Ebook with Ana Savuica of The She Approach
[032] How She Built Up Her Biz Enough to Quit Her Job with Shannon Mattern
[031] How to Build a Business that Lights You Up with Kathryn Binkley
[030] Master the 5-Day Challenge Launch For Your Digital Product with Zach Spuckler
[029] Why It's Important to Take Risks in Your Business and Life with Hayley Luckadoo
[028] How Knowing Your Personality Type Can Help Your Business Thrive with Brit Kolo
[027] What Type of Digital Product Should You Make with Lindsey McKenzie
[026] How to Land Speaking Gigs to Promote Your Digital Product with Jessica Rasdall
[025] How To Create a HECK YES Digital Product Offer That Your Dreamy Clients will LOVE with Reina Pomeroy
[024] How to Use Asana to Plan Your Digital Product Launch with Jenny Suneson
[023] How This First Time Course Creator Earned $13k From Her Launch with Liz Wilcox
#022: Top 6 Favorite Digital Product Tools You Can Use to Create & Sell
#021: Should You Run a Virtual Summit? Everything You Need to Know with Krista Miller
#020: How I Planned & Launched a $16,000 Virtual Summit
How Chelsea Made $11,000+ from a Spontaneous $19 Product Launch with Chelsea Brennan
#018: How to Use a Content Planning System to Sell More with Kat Gaskin
#017: How & Why to Outsource Work to a Virtual Assistant When Creating A Digital Product with Avani Miriyala
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