The Seminary of Hard Knocks Podcast | Church Communications, Marketing, and Social Media
Religion & Spirituality:Christianity
Did you know that there were more email addresses on file than social media account handles COMBINED? Email still drives much of the communication space and churches need to be able to master the medium.
If you said "the subject line" was the key to more opened emails, you're mostly right. But there are a lot of other factors that Email Marketing specialist from CMU (Church Marketing University) Julianne Alkire and I discuss in this episode.
Especially the art of making automated emails personal. How can you get your website and social media to work for you while you're asleep? Or after hours? Or on your days off? And how do you make those automated responses feel personal for those who are interacting with you when it's convenient for them?
All this and more in this episode of The Seminary of Hard Knocks!
LINKS
Church Marketing University
Church Comm Team - Fix Your Four
Julianne on Instagram | Twitter
Leveraging YouTube to Reach Your Community w/ Alejandro Reyes, ep. 44
Becoming a Better Storyteller w/ Robert Carnes, Ep. 43
6 Things No Guest Should See at Your Church, ep. 42
Clarify Your Message or Lose Your Audience w/ Wes Gay, Ep. 41
Branding Isn't a Swear Word w/ Travis Walser, Ep. 40
Encouraging Entrepreneurs in the Church, w/Terrace Crawford, Ep. 39
Live-ish! from That Church Conference! ep. 38
The Signs of Burnout and How to Avoid It w/ Meghan Howard, Ep. 37
Church Announcements Done Right w/ Adam McLaughlin, Ep. 36
Creating Personas for Your Church's Digital Strategy w/ Barbara Carniero, Ep. 35
The Art of Digital Listening w/ Kevin Fontenot, Ep. 34
Harnessing the Power of Instagram for your Church, Ep. 33
Leading Church Communications when You're not in Charge w/ Katie Allred, Ep. 32
Understanding Google and Facebook Analytics w/ Lauren McAllister, Ep. 31
How to Get Hired in Church Communications w/ Holly Tate, Ep. 30
The Power of Networking w/ Jeanette Yates, Ep. 29
Slaying Online Trolls and Other Magical Beasts w/ Justin Dean, ep. 28
Writing Church Emails that Get Opened, ep. 27
Communicating Vision During a Capital Campaign w/ Adam McLaughlin and Ryan Deaton, ep. 26
Capturing Great Video Testimonies w/ Ben Stapley, Ep. 25
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