We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
Interviewing Patience Right Person Force Multiplier with Jeff Leitman
How Skipping Process Bites You With Bill Snyder
When HR Takes Away The Nerf Guns With Steven Freidkin
Driving Culture Change with Jason Lippert
Creating a Purpose-Driven Company with Jay Wilkinson
The 10 Disciplines with Gino Wickman
Hiring the Right Person, Right Seat, Right Stage with Dean Stoecker of Alteryx
Pre-vetting Candidates Before the Interview with Payman Taei of Visme
Building an Advisory Ecosystem with Coco Brown of The Athena Alliance
The Characteristics of a Successful Hire with Allan Jones of Bambee
Hiring with Poorly Defined Metrics of Success with Kurt Davis of Stealth Smiles Startup
Aligning the “Why” in the Interview Process with Ted Bradshaw of EOS Worldwide
Maximizing VC Hiring Referrals with Rob Whalen of PTO Exchange
Hiring the Right Person in the Wrong Seat with Thomas Brunskill of Forage
How Your Company Can Hire Like Amazon with Steve Anderson of Catalyit
The Hire, Fire, Hire, Fire Cycle with Jason Sherman of Spinnr
How Conversational Interviews Breed Bias & Discrimination with Robert Hudock of Hudock Employment Law Group
The Perfect Recruiting Email with Dustin Riechmann of Simple Success Coaching
Top 3 Offer Mistakes when Hiring with Rick Girard of Intertru Inc.
Hiring Without Money with William Glass of Ostrich
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