Angelo Ponzi: Internal Marketing is the First Step in Employment Branding & Marketing
We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
What is Employment Marketing?
Why is it important?
What are the challenges facing today
Who’s responsibility is it?
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
David Patterson: Evaluating Your Hiring Record Through Data & Polarization
Brian Erickson: Tapping into Veteran Talent Pools!
Kevin Castle: Short Cutting Your Hiring Process Because You Need To Make A Hire!
Olivia Melman: Interview Scheduling & Calendar Management Optimization!
Meetul Shah: Cracking the Bootstrapped Startup Hiring Code.
Marie Norman: Give Good People (Candidate) Experience with the 3 C's. Concede, Create, Consistency
Ryan Malone: The Importance of Building a High Scale, High Performing Remote Company!
Martin Herrington: I'm Down With H1B... Yea, You Know Me!
MJ Shores: Artificial Intelligence, Employment Branding & Talent Acquisition … Oh My!
Ben Mones- Need to Fill VS. Cultural Alignment
Lorraine Ladd: Learning Your ABC's. Always Be reCruiting!
Steve Higginbotham: Employee Engagement Starts From the Interview. Broken Interview, Broken Engagement!
Dr Deena Brown: The Hiring Power of Relationship Capital! Or You’ve Been Cat-fished
Ken Middleton: Thank You for Ghosting Me During Your Interview Process
Anderee Berengian: Hiring Good People is Hard....Not if You Hire for Culture First
Shane Bernstein: Removing the Obstacles (Comparison Shoppers) that are Slowing Down Your Hiring Process!
Marinela Gombosev: An Alternate Route for a Startup to Hire Salespeople
Angel Iscovich: Routine Hiring is Great for Business!
Lee Caraher: Boomerang Hires Knock Out All Others!
Making Elephants Fly | Conversations with High Octane Leaders, Dreamers, & Creatives
Shampoo and Booze
Code and preview