We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
Building a Performance Based Service Organization with Johnny Robinson of Orange Window Cleaning
The Interview Working Session (Skills Assessment) with Rick Girard of Stride Search Inc.
How to Hire in Three Conversations with Nick Livingston of Honeit Software
Today’s Hiring Complaints Solved with Ashish Rampal of All Imaging Systems
How to Tie Your Core Values to Interview with Rick Girard of Stride Search Inc.
Owning Your IP: Employment & Independent Contractor Agreements with Devin Miller of Miller IP Law
What Really Matters in Employee Branding Today with Bryan Adams of Ph.Creative
Hire Faster by Interviewing Deeper with Kison Patel of MAScience & DealRoom
Organizational Growth Through Culture Prioritization with Justin Erdtsieck of Trencore & Brix
The Hiring Yin & Yang: Job Postings vs Recruiting with Kelly Robinson of RedDot Media
How to Hire Through the Plague of Lying, Ghosting & Absurd Demands with Rick Girard of Stride Search Inc.
Juggling Fundraising While Building a Strong Team with Bruce Watanabe of PowerBuy
The Danger in Skipping the Interview for Internal Referrals with Todd Ausherman of Notaroo
The Reality of Recruiting for Your New Startup with Craig Conlee of Braid Theory
Messaging to Personality Wins Positive Response with Greg Skloot of Crystal Knows
Following Hiring “Best Practices” Severely Impacts Your Ability to Hire with Rick Girard of Stride Search Inc.
Emotional Intelligence First, Skills Second with Nada Lena Nasserdeen of Rise Up For You
How to Compete & Win-Win Against a Huge Salary with Michael Downing of MDSV Funds
The Need for Entrepreneurs to Ask for Help with Vincent Kimura of Smart Yields
Hiring 101: A Lesson in Peer Learning with Darrian Mikell of Qualifi
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