We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
Why Employees are REALLY Leaving Your Company with Leilani Quiray of bethechangeHR
The Hidden Pools of Sales Talent with Chris Beall of ConnectAndSell
Hiring Your First 10 People with Jeremy Parker of Swag.com
How to Thrive in Hiring Through the “Great Resignation ” with Rick Girard of Stride Search Inc.
Time Kills Hires with Andrew Bartlow of Series B Consulting
How to Stop Sucking at Hiring Sales People with Joseph Fung of Uvaro
Hiring for Talent Optimization with Mike Zani of The Predictive Index
How to Terminate an Employee with Dignity - Lori Torres of Parcel Pending
Why You Need to Interview Like Amazon Now! with Rick Girard of Stride Search Inc.
How to Effectively Make Your First Departmental Hire with Liam Rose of Catalina Seven Ventures
The Great Resignation & Struggle Learning with Sam Caucci of 1Huddle
Fully Remote Culture with a Social Mission with Brian Roland of Abenity
Balancing Quality & Speed as You Hire to Scale with Brian Breth of Fair.com
Employees Value Purpose Over Money with Lorna Borenstein of Grokker
Breaking Bad Belief Systems- Innovation Mindset with Patrick Schwerdtfeger of Trend Mastery Inc.
Why Purpose & Understanding Drive People to Want To Work For Your Company with Casey Welch of Tallo
The Right Formula for Proactive Recruiting with Eric Dahan of Open Influence
How Collaborative Negotiation Attracts Talent with Beerud Sheth of Gupshup
4 Steps to Hiring Full-time Offshore Talent with Eris Verne of Alfinder
The Benefits of Hybrid Hiring for Today’s Workforce with Nick Iovacchini of Kettlespace
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