We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
How to Cultivate Relationships to Build a Strong Pipeline of Talent with Kate DeWald of OnCue
Your Strongest Hire is Gone in 8 Seconds with Henna Pryor of Pryority Group
How Your Book Can Attract Talent with Alicia Dunams of Bestseller in a Weekend
Diversity Hiring Fire Drills with Venesa Klein of Calibre One
Bias in Interviewing Starts with the Resume with Dr. Michael Neal of Build My Team
Managing Expectations when Fundraising & Hiring for ROI with Brian Franco of Meritage Partners
A Superstar Culture is Achieved by Having a Systematic Hiring Process with Robert Glazer of Acceleration Partners
Should Political Views be Reason Not to Hire with Bianca Lager of Social Intelligence Corp
How to Create an Accurate Brand That Connects with Your Future Hires with Eric Morley of Blue C Advertising
Are You Really an Entrepreneur? With Gino Wickman of EOS & Traction
How a Hiring Operating System is the Key to 10x Your Business with Rick Solo (Han’s little brother?) of Stride Search Inc.
Why Interview Training is so Critical in Today’s Hiring Market with Adam Stonehocker of Gemini
Developing an Outward Hiring Mindset with Jonathan Domsky of Untangled Coaching
When to Hire Freelancers vs Full Time Talent with Shahar Erez of Stoke Talent
You Only Need to Interview One Person to Fill a Role with Jodi Brandstetter of Lean Effective Talent Strategist LLC
Beating The Job Description Dead Horse with Mark Herschberg of The Career Toolkit
Why You Come Across as “Dick” When You Interview with Molly McGrath of Hiring & Empowering Solutions
Hiring Lessons Learned From Special Forces with Michael Sarraille & George Randle of EF Overwatch
Remote Interviewing Done Right with Brenna Loury of Doist
Purpose & Company Values Win Elite Talent, Not Paychecks! with Greg Besner of CultureIQ
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