We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
Referrals Vs Applicants with Ladan Davia of Beeya
The Power of Storytelling in Recruiting Talent for Your Company with Michael Goldberg of Hiring Transformed
How to Really Evaluate & Hire Technical Talent with Aaron Cooley of Kunai
The Questions to Ask When Selecting a Recruiting Partner with Amy Arenz of Concero Search Partners LLC
Tales of Disastrous Interviews & Nightmare Hires with Leilani Quiray of bethechangeHR
Interviewing 101- Conducting an Effective Interview with Robert Davis of Communities for Cause
Recruiting Your Team Before You Raise Capital with Carey Ransom of OC4 Venture Studio & Accelerate OC
The Challenges & Benefits of Hiring Refugees with Chris Chancey of Amplio Recruiting
Stacking the Deck with A-Player Talent with Kevin Lawrence of Lawrence & Co.
Innovation & Growth Requires Your Inner Kindergartner with Summer Anderson of MiROR Partners
Evaluating Your Hiring Record Through Data & Polarization with David Patterson of The Kineta Group
Tapping into Veteran Talent Pools! with Brian Erickson of Vidoori
Short Cutting Your Hiring Process Because You Need To Make A Hire! with Kevin Castle of Technossus
Interview Scheduling & Calendar Management Optimization! with Olivia Melman of DigitalOcean
Cracking the Bootstrapped Startup Hiring Code with Meetul Shah of DemandMatrix Inc.
Marie Norman: Give Good People (Candidate) Experience with the 3 C's. Concede, Create, Consistency
Ryan Malone: Building a High Scale, High Performing Remote Company!
Martin Herrington: I'm Down With H1B... Yea, You Know Me!
MJ Shores: Artificial Intelligence, Employment Branding & Talent Acquisition … Oh My!
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle