S2 Ep.35 Beyond Google: Why Your Brand Needs to Show Up in AI

If you're still focused only on Google rankings, you’re missing half the picture. This episode explores why AI search platforms are becoming critical for brand visibility, how platforms like Perplexity and ChatGPT are reshaping discovery, and what smart marketers are doing to keep up. Plus: practical ways to operationalize your content using AI—without burning out your team.

 

Key Themes & Insights:

• AI Search Adoption Is Real: 43% of people under 35 are already using AI-driven search tools like ChatGPT and Perplexity regularly. That’s not a trend—it’s a shift.
• Visibility Gaps Are Growing: If your brand only shows up on Google, you’re missing a significant—and growing—segment of searchers.
• The Trust Issue in AI: Even the best AI tools are still getting citations wrong up to 60% of the time. Brands need to be cautious but present.
• Not All Platforms Are Equal: What works for one audience or geography may flop in another. Strategy matters more than being everywhere.
• Operationalizing AI Content: Success isn’t just about showing up—it’s about systematizing how you produce and distribute content with AI across channels.

Memorable Quotes:

• “Perplexity might be the best for citations—but it’s still leading a turtle’s race.”
• “If you think you can do it yourself, it’s not just hard—it’s pretty much impossible.”
• “This is the dumbest AI is ever going to be. It’s only getting smarter.”

Strategy Breakdowns:

• Using AI to Expand Search Visibility: Real-world example of leveraging AI to repurpose product data into recipe content that drives traffic from platforms like AllRecipes and Pinterest—not just traditional SEO.
• Platform Prioritization: Instead of spreading thin, identify where your audience already is (social, search, niche platforms) and show up there—with consistency.
• AI for Ideation, Not Automation: The team stresses that AI is most useful for brainstorming, research, and process creation—not for blindly publishing content.
• Content Systemization: Turning AI-generated insights into Standard Operating Procedures (SOPs), training materials, and scalable content assets for long-term growth.

 

Contact Information: 

Website: Visit https://www.ruinvisibleonline.com  for more episodes, resources, and contact information

LinkedIn: https://linkedin.com/company/ruinvisibleonline

 

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