Episode 155 - The 6 Ps of Retail Marketing
There are four Ps of marketing...product, price, place and promotion. All are equally important.
When it comes to retail marketing, though, there are two additional Ps, presentation and personnel.
How you execute with regard to all these Ps can make a difference between success and failure for your brand or business.
Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition?
Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores.
That's one reason why we're seeing more and more empty store fronts on main street.
That's one reason why more and more retail is going etail.
A Few Words with Ed McDonough
A Few Words with Jeffrey DeSocio
A Few Words with Emilia Chagas
Involve Your Customers in the Sales Process
A Few Words with Dave Matson
Advertising is Everywhere
A Few Words with Jeff Copetas
A Few Words with Peter Berson
There's No Yabba Dabba Doo on Social Media
Social Media Can Change the World
A Few Words with Julia Becker Collins
Personalities as Publishers
Stop Trying To Be Somebody Else
A Few Words with Michelle Mercier
The End of Advertising As We Know It
Share the News on Social Media
Age Doesn't Matter on Social Media
A Few Words with Lysa Miller
Marketing is Supporting
Use Social Media Like John Legere
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström