S2E8 - Social Media Marketing

The success of Captain Tom's 100th birthday walk for the NHS has been well-documented in the UK, now raising over £28m thanks to becoming a phenomena on social media. Contributing to social media is a lot like buying premium bonds: you invest in it without expectations to make it big, but you anticipate getting something back for your efforts. People post on online platforms every single day, and while it may not gain major traction, there is value to be had.