The success of Captain Tom's 100th birthday walk for the NHS has been well-documented in the UK, now raising over £28m thanks to becoming a phenomena on social media. Contributing to social media is a lot like buying premium bonds: you invest in it without expectations to make it big, but you anticipate getting something back for your efforts. People post on online platforms every single day, and while it may not gain major traction, there is value to be had.
S2E19 - The Social Dilemma - Are we part of the problem?
S2E18 - Getting Over the Line
S2E17 - The Pricing Challenge
S2E16 - The importance of good WordPress hosting
S2E15 - Podcasts: The Marketing Tool
S2E14 - Dashboards & Data
S2E13 - Partnerships for Performance
S2E12 - Adapt and Survive
S2E11 - The Rise of the Webcast
S2E10 - Effective Communication
S2E9 - Business Model Philosophy
S2E7 - The New Normal
S2E6 - Adapting & Surviving the "Lockdown"
S2E5 - Why WordPress?
S2E4 - Case Studies & Testimonials
S2E3 - The Power of Why
S2E2 - Business Planning
Marketing Matters S2E1 - The Infinite Game
Marketing Matters Episode 20 - Marketing at Christmas
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