Jez Groom and April Vellacott, our guests in this episode, are co-authors of “Ripple - The Big Effects of Small Behavior Changes in Business.” It’s a practical, application-focused romp that uses a behavioral science lens to solve all sorts of real-world problems.
Jez Groom is the founder of Cowry Consulting and has established himself as one of the world's leading practitioners in the field. Jez has played instrumental roles in projects like Babies in the Borough – which we featured in Episode 167 – that used murals of babies faces to fight crime, to changing handwashing behavior in a slaughterhouse in Santiago, to using bright pink walls to reduce unsafe behavior on a high-rise construction site in London. He is also an Honorary Research Fellow at the Department of Psychology at City University, London.
April Vellacott is the Behavioral Consulting Lead at Cowry. Aside from being a dedicated and experienced practitioner, she holds degrees in Psychology and Behavior Change. Owning the heavy lifting for the book, April stole the show with some of the best lines (see “you can’t make a bucket without bucketloads of money”). We urge you to check out their book as it’s more than just informative, it’s also a pleasure to read.
In our conversation with Jez and April, we discussed the salient points from the book, the case study format they used, the very international feel from those case studies, and some of the techniques they’ve used to get business professionals to adopt behavioral science.
We also covered a key pillar of their personal and professional missions: to demystify and democratize behavioral science. It’s a terrific conversation and we hope you’ll enjoy it as much as we did.
© 2020 Behavioral Grooves
Links
Jez Groom: https://www.linkedin.com/in/jezgroom/
April Vellacott: https://www.linkedin.com/in/april-vellacott-68b08257/
Cowry Consulting: https://www.cowryconsulting.com/
“Ripple”: https://www.goodreads.com/book/show/49190518-ripple
Rory Sutherland: https://www.linkedin.com/in/rorysutherland/
Daniel Levitin “This is Your Brain on Music”: https://en.wikipedia.org/wiki/Daniel_Levitin
Adam Hansen: https://www.linkedin.com/in/adhansen/
Diversifi: https://www.diversifiglobal.com/
Episode 167 – Babies in the Borough: https://behavioralgrooves.com/episode/how-babies-faces-on-shop-doors-can-reduce-crime-with-tara-austin/
Musical Links
John Legend “Wild”: https://www.youtube.com/watch?v=279RNoP5UyU
House Music: https://www.youtube.com/watch?v=hBJk0Tq3JDU
Stormzy: https://www.youtube.com/watch?v=q-EW4-B11hw
Drill: https://en.wikipedia.org/wiki/Drill_music
Flava Flav: https://en.wikipedia.org/wiki/Flavor_Flav
Public Enemy: https://en.wikipedia.org/wiki/Public_Enemy
Sade: https://www.youtube.com/watch?v=kcPc18SG6uA
Kwame Christian: On Compassionate Curiosity, Social Justice Conversations, and Cinnamon Toast Crunch [Republish Episode 178]
Vaccinating the World: How Behavioral Science Helps. With Michael Coleman
Can People Learn to be Better at Thinking? With Richard E. Nisbett
Do We Control Situations or Do Situations Control Us? With John Bargh
Stanford Prison Experiment, 50 Years On: What Have We Really Learnt? With Dr Philip Zimbardo
[INTERVIEW] Are You More Honest with Google or Your Friends? With Seth Stephens-Davidowitz
[GROOVING SESSION] Are You More Honest with Google or Your Friends? With Seth Stephens-Davidowitz
[INTERVIEW] Does Money Really Make You Happy? The Research with Johannes Haushofer
[GROOVING SESSION] Does Money Really Make You Happy? The Research with Johannes Haushofer
[INTERVIEW] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer
[GROOVING SESSION] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer
[INTERVIEW] Why Good, Honest Employees Really Do Steal With Kelly Paxton
[GROOVING SESSION] Why Good, Honest Employees Really Do Steal With Kelly Paxton
Who Makes You Feel Grateful? Tell Them! With Chester Elton
[INTERVIEW] Attention: How to Capture It and Keep It with Ben Parr
[GROOVING SESSION] Attention: How to Capture It and Keep It with Ben Parr
[INTERVIEW] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox
[GROOVING SESSION] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox
Katy Milkman: How to Make Healthy Habits that Actually Last [GROOVING SESSION]
Katy Milkman: How to Make Healthy Habits that Actually Last [INTERVIEW]
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
The Science of Happiness
The Psychology Podcast
Choiceology with Katy Milkman