High-end, luxury clients are the white whales of the interior design business. But like Moby Dick, they’re difficult to land, and you may question your sanity once you get there. On today’s show, industry veteran Debbe Daley gives us a peek behind the bling.
Debbe Daley has been in interior design for 30 years, working with nearly 700 clients, many of them high-end. Debbe has seen it all in the industry over the past few decades, and on today’s show she talks about how she approached networking on and offline, how she works with her high-end clients, and what she puts in her packages so her clients know exactly what they’ll get when they work with her.
What You’ll Hear On This Episode of Wingnut SocialDebbe has worked with high-end clients for years, and if there’s one thing she’s learned, it’s that they like a lot of bling. That means that you’re going to have to show them the best products. They may already know when something is middle-of-the-road, so you have to be prepared to demonstrate your knowledge of quality products.
Finding high-end clients can be one of the most challenging aspects of working with them. Debbe recommends you join civic organizations like your local chamber of commerce. Not only will you be around other business owners who may have the money to hire you to work on their high-end projects, but it’s a first step into networking. Debbe stresses the importance of not just having your portfolio online, but networking like crazy.
Curate your online portfolio to land high-end clientsIf you want to land a luxury client, you have to show that you know luxury. Debbe says it’s important to ensure your online portfolio shows your best work, especially your work that speaks to that luxury lifestyle. That doesn’t mean that you don’t post your in-progress shots on Instagram or dismiss other work. But when it comes to your online portfolio, it’s gotta have that bling.
Debbe is also very forward-thinking about how to communicate her work to her clients. Just because you’re working with a high-end client doesn’t mean you won’t face the pricing pushback you get from other clients. So Debbe has some creative ways to work with her luxury clients. But you’ll have to listen to find out!
Connect With Darla & Wingnut SocialBreak Boundaries as a Female Founder with Casey Gromer - Episode 235
Convert Calls to Clients with Nikki Rausch [Throwback] - Episode 234
Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233
Achieve Massive Business Growth with Monique Allen's Methods - Episode 232
Infuse More Joy in Your Life with Tanya Dalton - Episode 231
Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230
Niche Until it Hurts: Erica Reiner’s Love for Eco-Friendly Design - Episode 229
Why You Should Use Case Studies to Boost Your Business - Episode 228
Overcome Your Limiting Beliefs to Charge What You’re Worth [Sarah Schneider] - Episode 227
How Using a UTM Will Transform your Marketing Metrics with Chris Mercer - Episode 226
An Unexpected Way Designers can Leverage Pinterest per Chandler Oldham - Episode 225
Interior Designers: You NEED to Network with Realtors [per Eric Reeves] - Episode 224
Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223
Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222
Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221
Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
How to Brand Your Design Business According to Mike Peterson - Episode 219
How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217
Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
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