41: Digitize your Business with Eric Dickmann

Eric Dickmann is the CEO of the Five Echelon Group, a virtual CMO and strategic marketing advisory service provider for SMBs looking for growth and profitability. We talk about digital transformation, marketing automation, and how to remove friction in the buyer's journey.

 

Timestamps

[00:50] Eric's transition from the corporate world into entrepreneurship

[02:37] Successful frameworks from Oracle that SMBs can implement

[04:10] How consistency affects every aspect of your business

[06:25] What is digital transformation?

[07:44] Elements of s successful digital transformation strategy

[10:13] Benefits of using integrative tools

[12:12] How to simplify and accelerate your digital transformation

[14:05] Cost-efficient hiring of software specialists

[15:40] Marketing automation and why it's crucial for business growth

[18:10] Friction in the buyer's journey 

[23:09] How to eliminate friction in your buyer's journey

[25:32] The best marketing automation software

[27:17] Why you need to have a marketing strategy

[32:21] How to hire your marketing dream team

 

Links and Resources

Eric's Website

Erik's LinkedIn

The Virtual CMO Podcast

Duct Tape Marketing

Steve's New Book: Buyable

Steve's blog

Complete the Buyability Assessment

https://StevePreda.com