The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push from brands and media buyers to provide better, deeper detail on the actual audience.
The old way of selling audience for outdoor was gross traffic counts and extrapolations on what they meant. The new way is big data, and a Sacramento company called Citilabs is working with the out of home industry’s main guys on audience measurement, Geopath, to provide what they call a complete knowledge of how Americans move around their country.
When you have a deep understanding of patterns, volumes and demographics, you can fine-tune advertising and make it more effective and attractive.
In this episode, I talk to Citilabs CEO Michael Clarke about what the company does, how it does it, and what that means not only for digital out of home advertising, but for interesting stuff like data visualization.
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Erik DeGiorgi, MediaVue Systems
Marian Sandberg & David Drain, Digital Signage Experience
Ori Mor, Wi Charge
Paul Ciolino, OptiSigns
Chad Hutson, Dimensional Innovations
Telmo Silva, ClicData
Tom Goddard, World Out Of Home Organization (WOO)
Thomas Philippart de Foy, Appspace
Hans Feil, Etulipa
PJ Thelen, RoveIQ
Rosemary Valenti, Outdoor Solutions Group
Johannes Troger, Ameria
Alex Epshteyn, Zignage
Naveen Viswanatha, Google
Jeremy Gavin, Screenfeed
Denys Lavigne, Oasis Immersion
Jeremy Jacobs, Enlighten
Geoff Bessin, Intuiface
Justin Lachovsky, Telecine
Jimmy Hunt, Spectrio
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