In this episode, I am joined by the CEO of UpContent - Scott Rogerson
Scott is a returning guest where we build on the original episode of "Is Content Still King." listen here >>> https://www.podbean.com/ew/pb-7q2ht-1195cab
We cover off :
Why is Employee Advocacy still a nascent concept in business, with reference to the Cisco post that was doing the rounds?
Sales people, Lawyer, Consultants etc. need to see the value for them in leveraging their networks for what seems like corporate gain at a brand level - how should leadership go about the messaging on this?
Does any of this actually work for lead generation?
How do you prove it is working?
What type of content should your Sellers, Lawyers, and Consultants consider posting and engaging with?
The importance of the "hot take".
And, of course, we cannot not talk about the rise of GenAI.
It's a first in that this was a re-recording because I forgot to press record the first time around, so my huge thanks to Scott for his patience and agreeing to record again!
Connect with Scott here >>> https://www.linkedin.com/in/scottarogerson/
Learn more about UpContent here >>> https://www.upcontent.com/
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The Future of CRM
What is Sales Transformation?
Selling Differently
What do Gen Z Think?
Should you outsource your sales?
The Rise of the Revenue Innovators
The real cost of winging your sales
The Sales Rapper
Spreading the #saleslove with Tom Boston
Cooking up good content
Sales, you've got to be joking.
How to launch a Social Selling programme. Successfully.
The DNA of New Business
Let's get digital
Fact or Fiction - the scourge of Fake News and how we are fighting back
What are good sales behaviours?
Women in Tech Sales
Predictive Behavioural Analysis, the future of Marketing?
The Future of Sales
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