COVID-19 changed your user's behavior significantly. You need to understand the new context for your users, their fears, their key friction points before you do any other digital activities.
We talked about how to do that with Amanda Stockwell. She is a user research expert and one of the most popular instructors on LinkedIn Learning. She consults both Fortune 100 companies and start-ups on how to leverage user research to build better digital products. Amanda is also an instructor for Module 4 in our Airline Digital Academy.
In this episode of the Diggintravel Podcast, Amanda will explain:
Link to the article with more info and great visual with an overview of different kinds of UX research methods:
https://bit.ly/3haHJvu
Link to the Airline Digital Academy:
https://diggintravel.com/academy/
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