Picture this, you’ve got tons of people clicking on your Google and YouTube ads, but for some reason your conversions are terrible.
For whatever reason, people are interested enough in your product or service to click your ad, but not quite ready to commit. How do you get those people back and continue to communicate your message to them?
If you could ensure that your branding and message stayed in front of your target audience long after they clicked on one of your ads or visited your site, would you?
What if I said that doing so would provide you with substantial ROI and do wonders for your conversion rates?
This is essentially what remarketing on Google and YouTube can do when implemented properly - improve your ROI, give you a broader scope and do it with efficient pricing. But you’ve got to understand how it works.
In this episode of Video Marketing Mastery, we’ll talk about the latest developments with Google and YouTube remarketing and how you can use it to take your digital ads from nominally effective to massively effective.
Ep. 315: A Video’s Value Is Limited Without A Clear Conversion Path
Ep. 314: Todd's Thanksgiving Special
Ep. 313: How To Build A LinkedIn Live Community With Russ Johns
Ep. 312: YouTube Will Start Showing Ads On All Video
Ep. 311: Ease Is A Greater Threat To Growth Than Hardship
Best of VMM: The Stories You've Always Wanted To Know
Best of VMM: How to Turn Customers Into Your Marketing Army, with Jay Baer
Best of VMM: Celebrating Audience Stories From Around the World: Part 3
Best of VMM: Celebrating Audience Stories From Around the World: Part 2
Best Of VMM: Celebrating Audience Stories From Around the World: Part 1
Ep. 310: Instagram Extends Live Streams to 4 Hours
Ep. 309: Not Using A CRM Is Remote Selling Malpractice
Ep. 308: How Sales Rockstars Build Rapport
Ep. 307: Preparing Your Videos For A Mobile Audience
Ep 306: Finding The Positive During Covid
Ep. 305: Are You Insecure About Adding Value In Video?
Ep. 304: How To Create The Perfect Day
Ep. 303: How To Create Customer Testimonial Stories That Convert
Ep. 302: How to Use A Scratch Voice Over In Editing
Ep. 301: Election Day Memories as a Reporter
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