Fix Your P&L or Fail: Surgical Finances for Home Services with Norris Ayvazian from Service Crucible

Trades coaching myths exposed: Learn why cookie-cutter playbooks don’t work and how to fix your P&L, operations, and buy-in issues for real growth.

🚀 Contractors will walk away knowing exactly what to prioritize to scale from $1M to $10M and beyond.

In this episode, Bill Brown sits down with Norris Ayvazian, founder of Service Crucible, to unpack:
• Why most financials are set up incorrectly and how to fix your chart of accounts 📊
• The 3 P&L red flags contractors overlook (commissions, advertising, wages)
• How private equity views home services and what contractors can learn from it 💰
• The importance of natural team buy-in vs. forced change
• Marketing spend and customer acquisition: treating channels like stock investments 📈
• Building an AI-powered knowledge base to capture processes and eliminate inefficiency 🤖
• The role of memberships, LTV, and service-to-install balance in long-term profit

This is a straight-shooting conversation about what’s broken in contractor coaching and how to build a business that customers, employees, and even investors value.

👉 Join the ServiceTitan Hacks Facebook Group
Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
https://go.st-hacks.cc/servicetitanhacks

Guest: Norris Ayvazian | Service Crucible
https://servicecrucible.com/