Competition. One of the great pillars of our free-market culture. It drives us to be better – pushing us into new frontiers of innovation. And what better manifestation of this value than the fields and arenas around the country, full of sweaty athletes and tribal chants. However, none of this exists without the loyalty of the men and women in the stands. So what draws those crowds? On this episode, we’re sitting down with Kelley Marketing Professor Kim Donahue, who’s helping us discover how we can make fans of our organizations, not just customers or donors.
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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make a better business decision.
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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35aeAfZ
How can technology offer relief to hurting businesses? | Ep. 182
How to evolve your start-up through different rounds of funding | Ep. 181
How to create an engaging social media presence | Ep. 180
Can bad personality traits bring good results? | Ep. 179
How to build a framework that generates a positive culture | Ep. 178
Answering your questions on coaching - LIVE | Ep. 177
How to become a social media influencer | Ep. 176
How to build (or rebuild) a recruiting process that really works | Ep. 175
How to be a strong leader under pressure | Ep. 174
How to become a world-class coach - Part 4 of 4 | Ep. 173
How to become a world-class coach - Part 3 of 4 | Ep. 172
How to be a world-class coach - Part 2 of 4 | Ep. 171
How to become a world-class coach - Part 1 of 4 | Ep. 170
What impact does a global economy have on small businesses? | Ep. 169
When is the right time to take that leap of faith? | Ep. 168
Back to Basics: How to understand your target market | Ep. 167
REWIND: How to overcome your professional fears | Ep. 166
Unpacking the fundamental pillars of marketing | Ep. 165
REWIND: How to lead your team through disruptive life events | Ep. 164
How to turn your private business into a publicly-traded company | Ep. 163
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