Episode 14: (Remarketing Ads) Carl Buckley of Digital Marketing Expert

2019-07-24

Today on A Better HR Business I dive into remarketing advertising with Carl Buckley of Digital Marketing Expert.ie, an online advertising agency based in Dublin (Ireland). Carl and I previously talked on my Get More HR Clients blog about Google Adwords. Today, we examine retargeting. Most people have a general idea of retargeting or remarketing - it's those ads that follow you around the internet. We talked about: What is retargeting? Where can you run retargeting campaigns? Wh...

Today on A Better HR Business I dive into remarketing advertising with Carl Buckley of Digital Marketing Expert.ie, an online advertising agency based in Dublin (Ireland).

Carl and I previously talked on my Get More HR Clients blog about Google Adwords.

Today, we examine retargeting. Most people have a general idea of retargeting or remarketing - it's those ads that follow you around the internet.

We talked about:

What is retargeting?
Where can you run retargeting campaigns? Which platforms? (including Google Ads, Facebook, Adroll, etc) Which ones are the best?
Is it best to run retargeting campaigns directly on a platform or through an intermediary service?
What are the steps involved in setting up a new retargeting campaign from scratch and how do you allocate budget?
How can someone get the creative designed for the ads?
What are some examples or ideas for more advanced, more sophisticated retargeting campaigns?
How to fix an expensive, under-performing campaign?
Special suggestions for HR consultants and HR tech companies.
And more.

If you want to contact Carl, visit his website or email him at carl@digitalmarketingexpert.ie.

About The 'A Better HR Business' Podcast

I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.

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Enjoy the show!

Ben

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