It doesn't matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn't attract attention and hold it, at least for a bit.
So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. But they can also be clunky, expensive and slow.
A startup called Aitrak is trying to change that - using artificial intelligence and computer vision to do predictive modeling on how people will consume specific pieces of campaign creative - where they'll look, what they'll notice first, and how long they'll look.
Eye-track = Aitrak, by the way.
Creatives and media planners can use Aitrak's tools, or send the material to Aitrak to develop the model and insights.
Right now, the first iteration is built around static out of home street furniture posters and other non-motion creative. But Aitrak is working on the same sort of tool for motion digital assets and creative. That would allow media network owners, agencies and brands to pre-select the best combinations of creative for a location in a matter of minutes, and cut their costs dramatic ally.
I spoke with UK-based CEO David Bailey about a cloud-based service he says gives creatives superpowers.
Denys Lavigne, Oasis Immersion
Jeremy Jacobs, Enlighten
Geoff Bessin, Intuiface
Justin Lachovsky, Telecine
Jimmy Hunt, Spectrio
Ryan Taylor, Delta Airlines
Peter Livesey, Esprit Digital (2022)
Jonathan Labbee, SACO Technologies
Jonny Greco, Seattle Kraken
Fred D’Alessandro & Eric Hutto, Diversified
Randy Guy, Bluefin
Jason Cremins, Signagelive 2022
John Marshall, Userful
David Crumley, HUSH Studios
Jared Jones & Alisa Semyekhina, DBSI
Dave Ianonne, First Arriving
Anders Apelgren, Visual Art
Dennis Hickey, SNA Displays
Brady Haag, Project Content
Henrik Andersson, Instorescreen
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Acquired