If you’re like most demand generation marketers, you're trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time. This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like - just as Uber reimagined the transportation business. Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip's innovative platform for content marketing that dramatically improves conversion while also enhancing the experience for your prospects by mimicking the NetFlix content model so visitors end up "binge watching" your content.
#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel
#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca
#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams
#186 How the CMO Role is Evolving ft. Judy Ash
#185 First Year as CMO ft. Julie Knight
#184 From Bootstrapped to Billions ft. Henry Schuck
#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez
#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell
#181 How This BDR Is So Successful ft. Anna Bender
#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage
#179 Using Sendoso to Delight Prospects and Customers
#178 The Art of Asking: Turning Your Dreams into Your Destiny
#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew
#176 The D3 Methodology: 10 Crucial Demand Management Initiatives
#175 The D3 Methodology: The 5 "C's" of Marketing Analytics
#174 Guy Kawasaki on Building Evangelism for your Product
#173 The D3 Methodology: Essential Elements of Demand Creation
#172 How to Build a Successful ABM Program ft. Bruce Eidsvik
#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience
#170 Why Demandbase Acquired Engagio
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