If you’re like most demand generation marketers, you're trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time. This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like - just as Uber reimagined the transportation business. Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip's innovative platform for content marketing that dramatically improves conversion while also enhancing the experience for your prospects by mimicking the NetFlix content model so visitors end up "binge watching" your content.
#129 How to Build your Brand with Podcasting
#128 Say hello to the new ZoomInfo, powered by DiscoverOrg
#127 Career Lessons From an Accomplished CMO
#126 Marketing Ops and Its Role in Improving Customer Experience
#125 What the Job Market Looks Like for Marketers
#124 Do You Have What it Takes to Become CMO?
#123 Uniting Two Separate Worlds: SalesTech and MarTech
#122 Getting Started with Video
#121 Transforming the Content Experience
#120 Developing the Skill of Radical Candor
#119 What we can Learn from B2C Marketers
#118 Building a High-Performance Revenue Generation Machine
#117 Driving Pipeline with ABM
#116 Improving Website Engagement and Experience
#115 Scaling A MarTech Startup
#114 Do You Know What Dirty Data is Costing You?
#113 The UnAmerican Dream
#112 Bridging the Disconnect Between Marketing and Sales
#111 Smarketing: Aligning Sales and Marketing for Revenue Growth
#110 Women in Revenue with Julia Stead
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