60: Obsess About the Customer with Brian Burke

2021-10-04

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Brian Burke is the founder and chief “Mac Man” at SellYourMac.com, the world’s most trusted and highest-rated Apple trade-in company. We talk about the booming market for second-hand Apple products, the benefits of exceptional customer service, and LinkedIn profile optimization strategies. Timestamps [00:34] Brian’s entrepreneurial journey [02:21] The booming market for second-hand Apple products [03:32] The type of Apple products Brian and his team purchase and the ones they don’t [04:28] Brian’s experience wi...

Timestamps

[00:34] Brian’s entrepreneurial journey

[02:21] The booming market for second-hand Apple products

[03:32] The type of Apple products Brian and his team purchase and the ones they don’t

[04:28] Brian’s experience with management blueprints

[06:50] The benefits of exceptional customer service

[08:42] Scaling customer service in a growing organization

[09:48] The average lifespan of Apple products

[12:32] How to know when it’s time to upgrade your computer or laptop

[12:47] Brian’s ideal buyer persona

[15:41] How personal touches drive repeat business

[16:50] Brian’s formula for building a solid company culture