The Recruiting Brainfood Podcast
Business
LETS FACE IT: Pre-covid, a great deal of Employer branding was focused on the physical space of the office building and the on premise experience that new employees could expect to have upon joining.. This was the reason for the huge investment employers made in commercial real estate, opening up space for WeWork (remember them?) to create a category which promised the experience without the fixed costs.
NOW THIS,
- we're all at home, working remote
- we don't care about the conditions of the office
- we're beginning to not care about the location of the office
WHAT DOES ALL THIS MEAN FOR EMPLOYER BRANDING?
How do companies communicate their EB when the physical environment isn't going to change for the employee? Some top tips on how to do this from our guests this week - Steve Ward (Universum) Heidi Wassini, Global Talent Acquisition. Helen Durkin EB Program Lead, Indeed.com & Employer Branding Partner, Vivino & Akbar Karenga Head of Talent (Storyblok)
Ep99 is sponsored by our buddies CA3
CA3 is an award-winning employer brand agency that helps organisations attract, onboard and engage with talent through compelling creative comms. Great work, great relationships is their raison d'être, the reason their clients (the likes of Expedia Group, Johnson Matthey, Smartest Energy, Audley Group, Aviva, GE Healthcare and Rolls-Royce) love working with them, and their people come to work smiling (even on Mondays apparently).
If your EVP or employer brand is in need of a little love and attention after a tough 2020 why not check out their website today.
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Brainfood Live On Air - Ep236 - 2023 Year in Review - Recruitment Advertising & Employer Branding
Brainfood Live On Air - Ep235 - Year in Review 2023 - AI, WorkTech Investment & DEIB
Brainfood Live On Air - Ep235 - Do You Have A Menopause Plan?
Founders Focus - Ep40 - Up close and personal with Aref Abedi, CEO of Jobylon
Brainfood Live On Air - Ep233 - AI Enabled Candidates - What is the Plan?
Brainfood Live On Air - Ep232 - State of the Recruiter Job Market, Part 2
Brainfood Live On Air - Ep231 - Creating A Career Framework for Talent Acquisition Department
Brainfood Live On Air - Ep230 - How to Hire in LATAM
Brainfood Live On Air - Ep229 - Recruiter Use Cases for ChatGPT and GAI, Part Four
Brainfood Live on Air - Ep228 - How to Conduct an AI Bias Audit
Brainfood Live On Air - Ep227 - What Works for Women (in Tech)
Brainfood Live On Air - Ep226 - Being Put On Blast - How to Respond to Negative Publicity from an Unhappy Job Candidate
Brainfood Live On Air - Ep225 - The Psychological Impact of Candidate Assessments
Brainfood Live On Air - Ep224 - Recruiter Fraud - How to Spot and Stop Overworking Remote Workers
Brainfood Live On Air - Ep223 - When Politics & Employer Branding Collide
Brainfood Live On Air - Ep222 - Age & Ageism - Generational Diversity in Recruiting
Brainfood Live On Air - Ep221 - Career Progression Tips for TA Leaders
Brainfood Live On Air - Ep220 - Making the Case for Budget (When Times Are Tough!)
Brainfood Live On Air - Ep219 - FromTA to TA+
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